Haku Hiramasa

Mahi tika mahi pai - Doing it well, doing it right. 

Seriola lalandi is known as hiramasa, yellowtail, amberjack, kingfish, and haku in Maori. This hiramasa is grown at a unique farm in Ruakākā, a small town on a bay in the north of New Zealand. Haku Hiramasa is dedicated to creating a high-quality, premium product suitable for sushi, sashimi, and crudo applications. Their percussion-stunned fish are characterized by clear eyes, bright red gills, tight bloodlines, a crisp bite, and a clean taste profile, with rich creaminess, superior texture, and sweet flavor. We are currently stocking whole fish averaging 5-6 lbs. with head on.   

The fish are ranched in land-based tanks using advanced recirculating aquaculture systems (RAS) with direct ocean water flow. The system works a lot like an aquarium – just bigger. Up to 99 percent of the water can be recirculated and reused after being filtered and treated to eliminate any impurities, minimizing waste and environmental impact. The closed-loop aquaculture method, combined with careful feed management from certified responsible sources, with no antibiotics, hormones, GMOs, or artificial coloring, ensures a low carbon footprint while guaranteeing fish well-being and product integrity. Haku Hiramasa is rated a "Green Best Choice" by the Monterey Bay Aquarium Seafood Watch. Renowned for its exquisite taste, provenance and environmental credentials, Haku Hiramasa is now available year-round for discerning American chefs.