Last Updated: 7/13/2026
Fortune International, LLC and our affiliates and subsidiaries (collectively, "Fortune") import, process, and distribute premium seafood, specialty meats, and gourmet foods and provide related products and services. This Fortune Privacy Policy (the "Policy") describes how Fortune collects, uses, discloses and otherwise processes the personal information described in this Policy, as well as the rights and choices individuals have regarding such personal information.
If you are a resident of California, please also refer to the “California Privacy” section for information about the categories of personal information we collect and your rights under California privacy laws.
Scope
Except as otherwise noted below, this Policy applies to the personal information that Fortune collects, uses, discloses and otherwise about consumers, including related to:
- Our mobile applications and websites where this Policy is Posted, including www.fortunefishco.net (the “Sites”), and the interactive features, applications and online services we make available through our Sites (collectively, and including the Sites and App, the “Online Services”);
- Current, former and prospective customers, vendors, and partners, as well as users of our Online Services;
- Individuals who subscribe to receive news, information and marketing communications from us;
- Individuals who participate in contests, sweepstakes, promotions, events, surveys and research conducted (collectively, “Events”) by us; and
- Individuals that communicate with us or otherwise engage with us related to our Online Services, Events, or the products and services we provide.
In some cases, additional or supplemental privacy notices (each an “additional notice”) may be provided and will apply to certain personal information collected and processed by us. The additional notice will control to the extent there is a conflict with this Policy, with respect to your personal information that is subject to that notice. As further set forth below, Fortune will revise and update this Policy as Fortune changes its practices or adds new products or services or changes existing ones. You should refer back to this page for the latest information.
Your use of the Online Services, and any dispute over privacy, is subject to this Policy, our Mobile Terms of Service, including their applicable limitations on damages and the resolution of disputes, and any other applicable agreements between you and Fortune (including the terms applicable to any Online Services that you use).
INFORMATION WE COLLECT
As further described below, we collect personal information directly from individuals, as well as automatically and from third parties. We may also combine the personal information that we collect from these different sources.
Personal Information We Collect Automatically. The personal information we collect from you depends upon how you use our Online Services or otherwise interact or engage with us, but generally includes:
- Profile information: We collect information you give us-such as your name, billing and shipping address, phone number, email address, and/or credit card number-when you purchase a product, use a service, participate in a promotion, or register for an account with us. In addition, if you apply for a job with us, we will collect your name, contact information, resume, qualifications and other information that you submit to us.
- Payments and orders: When you make a purchase or payment, we collect purchase and payment information in order to process your payment, such as your credit card number and applicable shipping and billing address. We also maintain records about your past purchases, as well as items that you view on our Sites or add to your cart.
- Communications and interactions: When you email, call, or otherwise communicate with us, we collect and maintain a record of your contact details, communications and our responses. We also maintain records, communications and information that you post in chat sessions, forums and in other areas of the Services, well as on our social media channels, and information you provide to us related to any customer support requests.
- Sweepstakes, contests and promotions: If you participate in sweepstakes, contests and promotions that we offer, we will collect your name, age, email address, and other registration information related to contests, sweepstakes and promotions. If you sign up to receive promotional texts and emails from us, we will collect your name and contact information.
- Events and other requests: We also collect personal information related to your participation in our events as well as other requests that you submit to us related to our Services. For example, if you register for or attend an event that we host or sponsor, we may collect information related to your registration for and participation in such event. When you fill out a ‘Contact Us’ form, signup for our mailing lists, or otherwise request information from us, we collect and maintain records of your requests.
Information We Obtain from Other Sources. We may obtain information about you from outside sources such as:
- Credit information, which allows us to complete transactions for the purchase of our products and services;
- Demographic and marketing information from third parties, which aids us in serving you and informing you of products and services that may be of interest to you;
- Information submitted by third parties, such as the send to a friend functionality;
- Updated delivery and address information from our shipping agents and other sources, which permits us to maintain accurate records and better serve you; and
- Email and contact lists from third party partners.
Personal Information We Collect Automatically or Infer About You. We automatically collect certain types of information when you use our Online Services or interact with us. For example, we use cookies, log files, pixel tags and other tracking technologies to automatically collect information when users access or use our Online Services, such as IP address, general location information, domain name, page views, a date/time stamp, browser type, device type, device ID, Internet service provider, referring and exiting URLs, operating system, language, clickstream data, and similar device and usage information. For more information, see the “Tracking Technologies” section, below. In addition, we may combine and analyze the information we collect about you in order to develop inferences about you, such as your preferences and shopping habits.
Aggregate and Non-identifiable Data. We may also collect, derive and process aggregate and other non-identifiable information—this information is not personal information under this Policy. Aggregate data includes, for example, a report that indicates that a certain number of our customers reside in a particular state or region of the United States, or a report on how many of our customers visited particular pages of one of the Fortune Sites. This information aids us in understanding trends and customer needs so that we can better consider new products and services or tailor existing products and services to customer preferences.
USE AND PROCESSING
Generally, we collect, use, disclose and otherwise process the personal information we collect for the following purposes:
- Services and support: To provide services and support related to the Online Services and our other products and services. This includes, for example, communicating with you about our products and services and your use of the Online Services, providing troubleshooting and technical support, responding to requests, fulfilling orders, processing payments, contacting you about your orders, scheduling deliveries, and similar customer service and support purposes.
- Order status: To send you order updates, delivery confirmation, order tracking details, and other transactional information, including text updates if you have opted in to these.
- Responding to you: To respond to your inquiries and requests and to send you news, offers or other information that you sign up to receive. In addition, if you apply for a job with us, we use your personal information to consider you for the position for which you have applied, identify other positions that may be a good fit, and to communicate with you about your application or other positions that may be a good fit.
- Analytics and improvement: To evaluate and improve our business operations, the Online Services, and our other products and services. For example, we may collect analytics data on our Sites to better understand how customers access and use them and improve customer experiences. We may also use the personal information that we collect for quality control and training purposes, and for other internal research, development and analytical purposes.
- Customization and personalization: To personalize experiences and tailor content on the Online Services, including to offer location customization and personalized help and instructions, and to otherwise personalize your experiences.
- Marketing and advertising: For marketing and advertising purposes. For example, to send you offers, promotions, cart reminders, newsletters and other marketing emails and communications, including about third party products and services we think may interest you. To send you other information that you sign up to receive, such as marketing and promotional texts. We may also use your information to help us manage and improve our advertising campaigns and reach people with relevant ads and content, including on third-party sites and services.
- Planning and managing events: For event planning and management, including registration, attendance, connecting you with other event attendees, and contacting you about relevant events and Services.
- Research and surveys: To administer surveys and questionnaires, such as for market research or customer satisfaction purposes.
- Security and protection of rights: To protect the Online Services and our business operations; to prevent, detect and respond to fraud, unauthorized access, and other misuse; where we believe necessary to investigate or take action regarding illegal activities, suspected fraud, potential threats to the safety or legal rights of any person or third party, or violations of our Terms of Use.
- Compliance and legal process: To comply with the law and our legal obligations, to respond to legal process, and as part of other legal proceedings.
- General business and operational support: To consider and implement mergers, acquisitions, reorganizations, bankruptcies, and other business transactions, and related to the administration of our general business, accounting, auditing, compliance, recordkeeping, and legal functions.
DISCLOSURES OF PERSONAL INFORMATION
We may disclose the personal information that we collect for the purposes described above and as otherwise directed or consented to by you, including to:
- Vendors and service providers: We may disclose personal information we collect to our service providers, processors and others who perform functions on our behalf. These may include, for example, IT service providers, help desk, payment processors, analytics providers, consultants, auditors and legal counsel.
- Our affiliates and subsidiaries: We may disclose personal information we collect to our affiliates or subsidiaries, who will use and disclose this personal information in accordance with this Policy.
- Other users: If you post comments or reviews within the Online Services, this information will be viewable by other users.
- Third party platforms and providers: We may disclose or make available personal information to third party platforms and providers that we use to provide or make available certain features or portions of the Services, or as necessary to respond to your requests.
- Online advertising and analytics: We may also disclose or provide personal information to third parties in support of our marketing, advertising and campaign management, including measuring and delivering targeted advertising to users on third party sites and services. As further described in the “Tracking Technologies” section below, we may disclose or provide information to third parties via cookies and other tracking technologies within the Online Services, in order deliver and measure targeted advertising and content across third party sites and services.
In addition, your personal information may also be disclosed to others as follows:
- Promotions: If you choose to enter a sweepstakes, contest or other promotion we offer, personal information may be disclosed to third parties or the public in connection with the administration of such promotion, including, in connection with winner selection, prize fulfillment, and as required by law or permitted by the promotion’s official rules, such as on a winners list.
- Order fulfillment: Your name and contact information may also be shared with fulfillment and delivery partners, in order process, fulfill and deliver your orders.
- Business transfers and corporate transactions: If we or our affiliates are or may be acquired by, merged with, or invested in by another company, or if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may transfer the personal information we have collected to the other company. We may also share certain personal information as necessary prior to the completion of such a transfer, such as to lenders, auditors, and third-party advisors, including attorneys and consultants, as part of due diligence or as necessary to plan for the transfer.
- Compliance and legal obligations: We may also disclose personal information to third parties to comply with our legal and compliance obligations and to respond to legal process. For example, we may disclose information in response to subpoenas, court orders, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements. This may include regulators, government entities, law enforcement, and others as required by law or legal process.
- Security and protection of rights: We may disclose personal information where we believe doing so is necessary to protect the Online Services or our business operations, rights and property, as well as the rights, property and safety of others. For example, we may disclose personal information in order to (i) prevent, detect, investigate and respond to fraud, unauthorized activities and access, illegal activities, and misuse of the Services, (ii) situations involving potential threats to the health, safety or legal rights of any person or third party, or (iii) enforce, and detect, investigate and take action in response to violations of, our Terms of Use. We may also disclose information, including personal information, related to litigation and other legal claims or proceedings in which we are involved, as well as for our internal accounting, auditing, compliance, recordkeeping, and legal functions.
TRACKING TECHNOLOGIES
We use various methods and technologies (“Tracking Technologies”) within the Online Services to store or collect user and activity information, enable certain features and functionality, and operate and secure the Online Services. Some of these Tracking Technologies are provided by third parties. Tracking Technologies may set, change, alter or modify settings or configurations on your device, or collect, store or transmit information about you and your activities within the Online Services. For example:
- Cookies: Browser (or HTTP) cookies are alphanumeric identifiers that we transfer to your device’s hard drive through your web browser for record-keeping purposes. We use these in the Online Services to, for example, make it easier for you to navigate our Online Services, enable a faster log-in process, support the security and performance of the Services, or allow us to track activity and usage data.
- Pixels: Pixels (sometime called web beacons, pixel tags, or clear GIFs) are tiny graphics with a unique identifier, similar in function to cookies. While cookies are stored locally on your device, pixel tags are embedded invisibly within web pages and online content. We may use these in connection with our Online Services to, for example, track the activities of users, help us manage content, and collect usage information. We may also use these in HTML e-mails we send, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded.
In addition to cookies and pixels, we may also use other Tracking Technologies (including third-party Tracking Technologies), including embedded scripts, browser fingerprinting, ETags, plug-ins, mobile SDKs, APIs, and location detection and other recognition technologies, for similar purposes.
How We Use Tracking Technologies. We and our third-party providers use Tracking Technologies to automatically collect user data and browsing, activity, device and similar information within our Online Services (including our HTML emails). We may use this information, for example, to: analyze and understand how users access, use and interact with our Online Services and content; measure and deliver targeted advertising, content and marketing, including on third party sites and services; detect and remember user preferences and settings; personalize user experiences; identify and resolve bugs and errors; and evaluate, secure, optimize and improve the performance of our Online Services. We also use Tracking Technologies to provide certain features and functionality (e.g., login, checkout and payment options), enable third party services (e.g., social media features), secure the Online Services (e.g., detect and prevent bots and other malicious activity), and protect against fraud and misuse. You have certain choices about our use of Tracking Technologies, as described in this section, below.
Third-Party Analytics and Tools. We use third party tools, such as Google Analytics, which are operated by third party companies. These third-party analytics companies may collect usage data (using cookies, pixels and similar tools) about our Online Services in order to provide us with reports and metrics that help us to evaluate usage of our Online Services and improve performance and user experiences. You can find more information about Google Analytics privacy practices
here; you can also download the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics
here.
Targeted Advertising. We work with third parties, such as ad networks, channel partners, mobile ad networks, analytics and measurement services and others (“third-party ad companies”) to personalize content within our Online Services, and to deliver and measure our targeted advertising and content on third-party sites, mobile apps and online services. We may disclose or make available certain information to these third-party ad companies, such as IP address, location information, device ID, cookie and advertising IDs, and other identifiers, as well as browsing and activity information. This information may be used to deliver more relevant ads and content (on behalf of us and other third parties) across third party sites and online services, to evaluate the success of such ads and content, and to personalize content and experiences within our Online Services.
CHILDREN AND MINORS
We understand the importance of protecting children’s privacy in the interactive world. We are a general audience service and, and Fortune does not knowingly collect-any personal information from children under the age of 13 or minors under the age of 18.
SECURITY
We have implemented safeguards that are designed to protect the personal information we collect. However, no data transmission over the Internet, mobile networks, wireless transmission or electronic storage of information can be guaranteed to be 100% secure. Fortune cannot ensure the security of any information you transmit to us, and you use the Fortune Sites and provide us with your information at your own risk.
THIRD PARTY SERVICES AND LINKS
Our Sites may contain links to third party sites or services whose information practices may be different than ours. We have no control over information that is submitted to, or collected by, these third parties. You should review privacy notices for these third parties. Please be advised that Fortune has no control over the security of other sites on the Internet you might visit, interact with, or from which you might buy products or services.
PRIVACY RIGHTS AND CHOICES
We make available a number of ways that you can manage your privacy choices and submit privacy requests to us. These include:
- Your personal information: You can email us to review or update the personal information that we maintain about you.
- Marketing communications: You can opt out of marketing emails from us by using the unsubscribe link in the footer of each marketing email we send to you.
California Residents. If you are a California resident, please review our “California Privacy Notice” below, for specific information about your California privacy rights and how to exercise them.
For more information about our privacy practices and your privacy choices, you may contact us as set forth in the “Contact Us” section below.
UPDATES TO THIS POLICY
Fortune will revise or update this Policy if our practices change, as we change existing products or services, add new products or services, or develop better ways to inform you of products we think will interest you. You should refer back to this page for the latest information and the effective date of any changes. If we make any material changes to this Policy, we will notify you in advance (such as via email or prominent notice in the Online Services) and request your consent.
CONTACTING US
California Privacy
If you are a California resident, you have certain rights with respect to the collection, use, transfer, and processing of your personal information, as defined by the California Consumer Privacy Act, Cal. Civ. Code § 1798.100 et seq., as amended by the California Privacy Rights Act (collectively, the “CCPA”) and implementing regulations.
Categories of Personal Information That We Collect and Disclose. Our collection, use, and disclosure of personal information about a California resident will vary depending upon the circumstances and nature of our interactions or relationship with them. The table below sets out generally the categories of personal information (as defined by the CCPA) that we may collect (and have collected in the prior twelve months) about California residents.
TABLE HERE
Sources of Personal Information. As noted above, in general, we may collect the categories of personal information identified in the table above directly from you, and from third parties. This may include:
- Our affiliates and subsidiaries
- Third-party platforms
- Third-party sites and services
- Consultants and agents
- Social networks
- Referrals and references
- Operating systems and platforms
- Our vendors and service providers
- Publicly available information
Purposes for Collecting and Processing. As described in more detail above (under the section “Use and Processing”), in general, we collect, use, disclose and otherwise process the categories of personal information identified above in connection with your application for employment and for the following business or commercial purposes:
- Services and support
- Order status tracking and updates
- Responding to you
- Analytics and improvement
- Customization and personalization
- Marketing and advertising
- Planning and managing events
- Research and surveys
- Security and protection of rights
- Compliance and legal process
- General business and operational support
Disclosures of Personal Information. We may disclose the categories of personal information that we collect to service providers, contractors and others acting on our behalf, as well as to our subsidiaries and affiliates worldwide, for the purposes listed above. In addition, as further described in the section “Disclosures of Personal Information” above, we may disclose the personal information that we collect about you to other third-party recipients (i) as directed or agreed to by you, (ii) where necessary to comply with applicable legal obligations, (iii) in response to legal process, (iv) in order to protect or defend our rights and the rights of others, and (v) in order to evaluate, plan or implement mergers, acquisitions or similar business transactions.
We do not “sell” or “share” (as defined by the CCPA) your personal information or sensitive personal information, including about individuals who we know are under sixteen years old.
Sensitive Personal Information. Notwithstanding any of the purposes described above, we do not use or disclose sensitive personal information (as defined by the CCPA) about California residents beyond the purposes authorized by the CCPA (pursuant to Cal Civ. Code § 1798.121 and § 7027(m) of the CCPA Regulations, Cal. Admin. Code, title 11, div. 6, ch. 1). Accordingly, we only use and disclose sensitive personal information about you as reasonably necessary and proportionate: (i) to perform our services requested by you; (ii) to help ensure security and integrity, including to prevent, detect, and investigate security incidents; (iii) to detect, prevent and respond to malicious, fraudulent, deceptive, or illegal conduct; (iv) to verify or maintain the quality and safety of our services; (v) for compliance with our legal obligations; (vi) to our service providers who perform services on our behalf; and (vii) for purposes other than inferring characteristics you. As such, we do not process sensitive personal information in a manner for which your right to limit the use and disclosure of sensitive personal information applies.
Retention. We will retain your personal information as long as necessary for the purposes for which the personal information was collected and is used by us, as stated in this Privacy Notice. Further, to the extent permitted by law, we will retain and use your personal information as necessary to comply with our legal obligations, resolve disputes, maintain appropriate business records, enforce our agreements, and protect and defend rights and safety.
California Residents’ Rights. California residents have the right to receive certain information about how their personal information is used and disclosed and their privacy rights. The CCPA grants California residents the following rights, in each case subject to certain exceptions:
- Right to Know/Access: the right to know what personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you.
- Right of Correction: the right to correct inaccuracies in your personal information.
- Right of Deletion: the right to delete your personal information, subject to certain exceptions.
- Right to Opt-out: the right to opt-out of the use of automated decision-making technologies (ADMT), if any, as well as to opt out of sales and sharing of your personal information (as noted, we do not sell or share personal information about you in exchange for monetary consideration).
- Limit use or disclosure of sensitive personal information: the right to limit the use or disclosure of sensitive personal information to those uses specifically authorized by the CCPA. However, as noted under “Sensitive Personal Information” above, we do not use or disclose sensitive personal information beyond the purposes specifically authorized by the CCPA.
- Non-discrimination: the right not to be retaliated against for exercising privacy rights conferred by the CCPA.
Exercising Your Rights. If you wish to exercise one of the above rights, please email us at
fortune.privacy@fortunefishco.net. We will respond to access, deletion, correction, and portability requests, if applicable, within 45 days of receipt of the request and without undue delay. If we need to extend this period, we will notify you of the delay and explain the reasonably necessary justifications for our delay.
Verification and Authorized Agents. To ensure the protection of your personal information, we may need to verify that the individual submitting a request is the individual to whom the request relates prior to processing the request, or an authorized agent. To verify an individual’s identity, we may request up to three pieces of personal information about you when you make a request to compare against our records. We will only use personal information provided in your request to verify your identity and will delete any information you provide after processing the request. We reserve the right to take additional steps as necessary to verify the identity of individuals where we have reason to believe a request is fraudulent. You may designate an authorized agent, including a person or a business that you authorize, to submit requests on your behalf. If you choose to use an authorized agent, we require that you provide the authorized agent with written permission to allow them to submit your request and that you verify your identity directly with us. Failure to do so may result in us denying your request.
If we deny or fail to take action on your request to exercise your applicable privacy rights, you may submit a request for reconsideration of our decision. To do this, you may email us at fortune.privacy@fortunefishco.net.
Do-Not-Track Signals. Please note that our websites do not recognize or respond to any signal which your browser might transmit through the so-called “do not track” feature your browser might have.
For more information about our privacy practices, you may contact us as set out in the “How to Contact Us” section above.