Fortune Fish & Gourmet

The Seafood & Gourmet Specialists


Exhibitor Instructions

Thank you for your participation in the 2022 Chicago Seafood and Specialty Food Show. We are expecting over 2,000 of our retail and food service customers from our distribution area. This will be an excellent opportunity to showcase your products and grow your business with Fortune Fish & Gourmet. We expect each booth to be cooking or offering tastings to all of our guests to make this a successful show! Please see some important details about the show below.
Show Schedule and Events:
You must register the members of your exhibiting team for badges and entrance to the show. You can do so by clicking this link and following the instructions for exhibitors.
Pre-Show Vendor Reception with Refreshments and Appetizers:
Monday, August 1, 2022, from 6:00pm to 8:30pm
You must RSVP and can do so when you register for your show badges here.
The venue the Vu on the 22nd floor of the Garden Hilton McCormick Place. 
Show venue:
Chicago Seafood and Specialty Food Show
McCormick Place Lakeside Center
2301 S. Jean Baptiste Point DuSable Lake Shore Drive
Chicago, IL 
Move in:
Tuesday, August 2nd at 7am
If you arranged for samples and equipment to be sent to Fortune to be delivered to the show (see Shipping Information below & fill out the Sample Handling Form), your materials will arrive by 8am on the day of the show and will be distributed to your booth. You may enter the ballroom beginning at 7am. Fortune Fish & Gourmet will provide ice for you to use by advanced request only email Stacy Schultz to request ice.  Please plan to make your own arrangements if you need a bin to display product or serving materials.  We will not have them available at the show.   
Parking & Unload/Loading:
If driving, there is a loading and unloading area for Automobile and Small Utility Vehicles (ASUV) along the East side of Lakeside Center that will be open 7am -10am and 5pm - 7pm.  You must check in at the Marshalling Yard Office (3050 S. Moe Drive) where drivers will receive an ASUV Pass and will be directed to the designated dock to drop off materials.  This will be for self-delivery of your materials to your booth.  If using your personal vehicle to unload and load show materials, PLEASE REVIEW this document completely.  After unloading at the dock, proceed self-parking in Lot C.  A QR code will be provided at the registration table for parking validation. 
You will be dropped off and picked up at Gate 38 (indicated by a red 7 on this map) Fortune has arranged for a discount if you plan to use Lyft as transportation to our show.  Use code 
FFGCHI2022 or this link to access the discount.
Lunch: 9:45 am
Fortune will provide a boxed lunch for you that will be distributed just before the start of the show.
 Please let Stacy Schultz know if you have any dietary restrictions.
 Show: 10am-5pm
 Please plan to always have someone at your booth.  If you need to step away briefly, please ask a neighbor or Fortune staff member to cover for you.
Show Break Down: 5pm
Please do not break down any earlier than 5pm.  Designate all extra materials as to whether they should be disposed of, donated or used as samples.  We will not be returning any excess product to inventory.
Hotel Information:
Fortune has a block of rooms at the Garden Hilton McCormick Place. Please click the link to reserve your hotel room for the event if you haven’t already: Fortune Fish & Gourmet.  Please see the hotel website for driving and public transportation directions to the hotel.
Other recommended hotels are:
If you need power. Please download the order form here* and submit it to. You must submit your request to Prime Electrical & Exhibition Services at You can take advantage of a discounted rate if you order on or before July 12, 2022.  Note that extension cords and power strips are also available for purchase. 
*Fortune will provide Prime Electrical & Exhibition Services with your booth number, so you can leave that blank on the order form.
Please remember that open flames are not permitted at McCormick Place.
McCormick Place has concierge WiFi available for $9.95 that you can sign up for right on your phone should you need to access the internet while at your booth.  If you need a hard line for internet stronger WiFi onsite, please reach out to Stacy Schultz
Sampling Requirements:
McCormick Place's SAVOR requires a COI from each exhibitor and the following Sampling Authorization Request form be filled out and returned to Katie Berleth, by Wednesday, July 13th. 
Shipping Equipment and Samples to Fortune Fish & Gourmet for the Show:
Please only exhibit/sample products that are currently being sold by Fortune.  Please go through the appropriate channels to add items to Fortune's portfolio by contacting the Product Development Team
Do not send anything directly to McCormick Place.  If you do, you will never see it again, ever. 
If you need to ship equipment and/or samples domestically to Fortune Fish & Gourmet, please fill out the Sample Handling Form and send an email to notify us of the delivery and mark your boxes in the following manner:
Chicago Seafood and Specialty Food Show
Your Company Name
  All items should be shipped to Fortune Fish & Gourmet address:
  1050 W South Thorndale Ave, Bensenville, IL 60101
Please plan for fresh samples to arrive Wednesday 7/27 or Thursday 7/28. Please plan for frozen samples, dry products or equipment to arrive as soon as possible. 
If you need to ship your product and/or supplies internationally to Fortune Fish & Gourmet, please contact Kelly Cosgrove.  
Booth Locations:
We will email a floor plan of the event with your booth number and location a week prior to the show. 
We appreciate your participation and look forward to a great show!                
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