Icelandic Arctic Charr –
Sustainability Initiative For December 2011 and January 2012 
Arctic charr is closely related to both salmon and trout and has many characteristics of both. Wild arctic charr hatch in freshwater and spend most of their adult life in brackish water found at the mouth of rivers. Fortune sources a unique strain of saltwater charr, that are environmentally sensitive, requiring specific densities and natural, unspoiled conditions that match the purity of their natural Icelandic atmosphere. Raised in land-based closed system tanks that are environmentally ideal, these charr grow in a continuously sand filtered system of pure Icelandic seawater, natural spring water, and geothermal water to maintain a perfect temperature - a saltwater environment that is unique. The charr are fed a natural organic diet, and are never exposed to chemicals or antibiotics.
Arctic charr has a mild flavor without a strong fishy taste.
The pink flesh has a meaty texture with small flakes. The high fat content and mild flavor makes Arctic charr suitable for a variety of cooking methods. Market sized fish are from 2 to 4 pounds.
During the months of December and January for every pound of Icelandic arctic charr sold Fortune Fish Company will be donating to Ocean Trust. Ocean Trust, an award-winning ocean conservation foundation, consistently offers solutions to promote the sustainability of marine resources and the communities that depend on the sea instead of boycotting products. For example, when shrimpers were confronted with sea turtle impacts, Ocean Trust helped set up and still maintains a restoration partnership for the most endangered sea turtle.
Flying Fish: The top Chefs in Chicago and now the nation's top Chefs use Fortune, because of our vast selection of seafood from all over the world, our attention to detail, and our unparalleled customer service. Fortune fish Company is located minutes from O'Hare International Airport's cargo dock. We are able to make numerous trips a day to and from the airport to pick-up today’s freshest catch. Your fish will get checked for quality, processed and packaged basically during a short lay-over. Being as close as we are to O'Hare Airport, is like being at all the major fishing ports in the world.
Contact: Vice President of Marketing
Mark Palicki
markp@fortunefishco.net
